The #InMyChucks campaign was created to encourage individuals to share their achievements and the role their Chuck Taylors played in those moments, fostering a community of shared triumphs. By launching a social media movement with the hashtag #InMyChucks, and Creating an interactive digital platform where individuals can submit and explore personal achievement stories we can develop a series of short videos and ads featuring diverse individuals sharing their achievements.
Cassie Garcia
Art Director and Copy Writer
Programs used: Figma, Adobe Photoshop, and Adobe InDesign.
Print Ads
Campaign Micro Site
Converse x Coachella event
